So they created an app that made consumers look forward to waking up to a new surprise every morning. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. Each case study follows the same format: Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage. Please send us your CV via e-mail. Academically Henk holds a PhD in cognitive psychology and lectures in research methods at a postgraduate level. Leo Burnett Melbourne Brand:
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Mark Tungate is a British journalist based in Paris. Marketing intelligence, trend reports, brand profiles and event studu to give your brand clear competitive advantage. Hi I’m Ali Nourblin. This audience is young, fickle and living their lives online.
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