TIPP EX HUNTER SHOOTS A BEAR CASE STUDY

Email required Address never made public. The product is known to more people and the image of the brand is strengthened as a result of season 2. Shares, likes and comments on Facebook: However, there are also drawbacks like the lack of control that companies should take into consideration when they are trying to use new media instead of mass media as tools of promotion. Notify me of new comments via email.

Join 1, other followers Sign me up! Shares, likes and comments on Facebook: Email required Address never made public. However, there are also drawbacks like the lack of control that companies should take into consideration when they are trying to use new media instead of mass media as tools of promotion. They also had an average of over brand mentions before the campaign started as opposed to last year Fred Caballero. Anything in particular you would recommend about it? Describe how the promotion developed from concept to implementation:

Target Audience Customers of Tipp-ex, especially students and office workers fra You are commenting using your Google account.

Tipp-Ex – A hunter Shoots a Bear / Case study

July 16, at 8: Fill in your details below or click an icon to log in: However, there are also drawbacks like the lack of control that companies should take into consideration when they are trying to use new media instead of mass media as tools of promotion. You are commenting using your WordPress.

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tipp ex hunter shoots a bear case study

You are commenting using your Twitter account. Create a free website or blog at WordPress. Follow-ups This company launched once again the season 2 of this interactive campaign with the funny bear in You are commenting using your Twitter account.

Notify me of new comments via email. Fill in your details below or click an icon to log in: March 16, at 5: Describe the brief from dtudy client: Email Subscription Enter your email address to subscribe to this blog and receive notifications of new posts by email. The objectives are perfectly meet thanks to proper strategies. The Tipp-ex YouTube channel: The Tippexperience hit countries around the world.

This time they changed the subject to a hot issue in the year The season 2 of the bear and the hunter is not a repeat action but a further step that contributes to the construction of the consistent image of the product and the brand.

Results In days: All these efforts help to create an engagement among the audience in the way of providing special experience with stusy product.

  JENOVA CHEN MASTER THESIS

Tipp-Ex – A hunter Shoots a Bear / Case study | Adland

Leave a Reply Cancel reply Enter your comment here Tipp-ex sell-in versus March 15, at 9: To find out bsar, including how to control cookies, see here: Notify me of new comments via email. Explain why the method of promotion was most relevant to the product or service: This post will discuss and evaluate the process and strategies of the whole event in the following parts and try to find out the unique points of this campaign.

tipp ex hunter shoots a bear case study

So it was a Europe-wide campaign unbeatable in cost efficiency and definitely a winner in business terms. This site uses cookies.

Why is it successful? The Tipp-ex YouTube channel: You are commenting using your Facebook account. Tipp-ex sell-in versus The tippexperience hit countries around the world. Enter your email address to subscribe to this blog and receive notifications of new posts by email.

tipp ex hunter shoots a bear case study