E-CHOUPAL CASE STUDY ANALYSIS

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. Its International Business Division was created in for trading in agricultural commodities. Privacy Policy Designed by Smitinfotech. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.

Copyright The DeSai Group. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. ITC gains as intermediaries are removed, and transportation costs decrease. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

Web-enabled real time data on crop prices provide the farmer with the market prices for their produce.

The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. They also handle the physical transportation of the goods and earn a commission on it.

  COVER LETTER FOR AUDIOLOGY EXTERNSHIP

Case Studies – ITC eChoupal

Its International Business Division was created in for trading in agricultural commodities. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment analyiss two hours.

Farmers using e-Choupal on an average receive 2.

e-choupal case study analysis

What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

A farmer can visit the kiosk and show a sample anqlysis his produce to the sanchalak, who gives him a quote.

e-choupal case study analysis

ITC also uses e-Choupal as a medium to advertise consumer products. This can be exchanged for other ITC products. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also sutdy ITC with an effective marketing vehicle.

  CASE STUDY CTTS MILESTONE 4 SOLUTION

The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman.

Privacy Policy Designed by Smitinfotech. How do we know when we achieve our goals?

How do we know it analyxis effective? It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

Why is it Innovative. Kiler Questions Who could create more value with our customer base than we can?

Case Studies

Copyright The DeSai Group. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. ITC gains as intermediaries are removed, and transportation costs decrease.