CASE STUDY JETBLUE AND WESTJET A TALE OF TWO IS PROJECTS

That step happens later. JetBlue continued to grow at a rapid pace, remaining profitable throughout, until , when the company lost money in a quarter for the first time since going public. The objective is to develop a framework for evaluating the various risks against one another. This delay provoked a deluge of customer dissatisfaction. Most of all, however, it should include the things that are new in the project. WestJet’s latest earnings reports show that the company weathered the storm successfully and remained profitable, but the incident forced the airline to scale back its growth plans.

However, JetBlue had also experienced its own customer service debacles in the past. For the time being, WestJet is hoping to return to growth before pursuing these measures. The other factor to evaluate when looking at a risk is its duration–how long that it can have a potential impact on the project. The project size is indicated by cost, time, number of organizational units affected, and issue of organizational complexity. Once the risks are prioritized, go through the list and identify which risks are controllable, which risks are things that can be mitigated, and which risks must be accepted. That is, identify all of the risks possible in the project. Upgrading reservations systems carries special risks.

Technical risks can be controlled by moving them forward in the project so that they are proven out nearly immediately.

case study jetblue and westjet a tale of two is projects

WestJet quickly offered ttwo apology to customers on its site once it went back up, explaining why the errors had occurred. Chapter 14, pages As the carries grew, they needed more processing power to deal with increasing numbers of customers.

But compared to WestJet, the company was extremely well prepared to handle problems and risk such as these. The company began with approximately 40 employees and three aircraft.

case study jetblue and westjet a tale of two is projects

How syudy WestJet allow this to happen? All of the data generated by these transactions are stored centrally within the system. This turn out to be a poor decision, as the weather conditions prevented the flights from taking off and passengers were stranded for as long as 10 hours. Airlines such as WestJet and JetBlue promote low-cost and high-efficiency carriers by giving extremely competitive fares and outstanding customer service.

  BACHELOR THESIS HHN

The files still cannot be access for a period of time thereafter, because Sabre had to adjust the flights using the new system. JetBlue experienced a few glitches- call wait times increased and not all airport kiosks and ticket printers came online right away. JetBlue experienced a few glitches—call wait times increased, and not all airport kiosks and ticket printers came online right away.

Now that risk quotient for the various risks is identified, ie possible to prioritize the risks for the project. It is structured, defined requirements run lower risk. WestJet also ended up hiring temporary offshore call center workers, but only after the problem had gotten out of hand.

Angry flyers expressed outrage on Facebook and flooded WestJet’s site, causing the repeated crashes. JetBlue was incorporated in and founded in by David Neeleman. It also serves as yet another reminder of how successfully planning for and implementing new technology is just as valuable as the technology itself.

JetBlue and WestJet: A Tale of Two IS Projects by Amira AL Jaoui on Prezi

In recent years, the airline industry has seen several low-cost, high-efficiency carriers rise to prominence project a recipe of extremely competitive fares and outstanding customer service. However, JetBlue had also experienced its own customer service debacles in the past. This turned out to be a poor decision, as the weather conditions prevented the flights from taking off and passengers were stranded for as long as 10 hours.

Newer Post Older Post Home. From a customer perspective, only one of two things can happen: The project size is indicated by cost, time, number of organizational units affected, and issue of organizational complexity. In addition, JetBlue needed to add some booking functions. For instance, the loss of a subject matter expert wrstjet in the project is a risk because their input is still needed.

  BUSINESS PLAN KERIPIK SUKUN

However, there are still glitches call wait txle increased and not all of the airport kiosks and ticket printers came online right away.

JetBlue and WestJet: a tale of two IS projects

But compared to what WestJet endured, the company was extremely well prepared to handle these problems. Once the risks are prioritized, go through the list and identify which risks are controllable, which risks are things that can be mitigated, and which risks must be accepted.

case study jetblue and westjet a tale of two is projects

Upgrading a reservation system carries special risks. If pgojects project is working with a new technology, is using a new development methodology, or even if there are new, relatively unknown team members, these need to be listed as potential risks to the project. They also needed features like the ability to link prices and seat inventories to other airlines with whom they cooperated.

Story 3 – JetBlue and WestJet: a tale of two IS projects

Most people value their own sense of self-worth and they believe that their ability to meet their personal commitments is a part of the admirable part of their self. The risk of a functional analyst leaving is greatest tqle the initial phases of the project when they are intensively interacting with the customer.

The loss of a key team member may have a low probability; however, the impact to the project can be great. For instance, if tao greatest risk is personnel turnover as it usually is then, the probability may have to be evaluated more objectively.